Guide

You don't need to know about art to buy well.

Most people who buy their first serious painting are not experts, and it does not matter. Here is everything worth knowing, without the vocabulary.

Trust the second look

The work you keep scrolling back to is the one to buy. First impressions reward noise; second and third looks reward the paintings you can live with for twenty years.

Size is the decision people get wrong

Almost everyone buys too small. A painting should occupy roughly two-thirds the width of the wall or the furniture beneath it. Use the visualiser — it renders the work to true scale in your own room.

What you are paying for

Originality, materials and time. An original oil on linen worked over months, in permanent pigments, on a stretcher that will not warp, is a different object from a printed reproduction — and it is the only kind of work sold here.

Light matters more than furniture

A good painting in poor light disappears. One warm, dimmable directional fitting at 30 degrees will do more for the work than any decoration around it. We will specify it for you.

Questions no one should feel awkward asking

Is it one of a kind? Will the colours change? Can I return it? Will it hold value? Ask all of them — we answer them daily, in writing, without persuasion.

Ask us anything